Updated: Apr 25
Amory Lovins lives his life by principle- one that is securely distant from perpetuated capitalism and marketed commodities. His principle, if anything, advocates sustaining life on the blue planet through action. This is far easier said than done in a culture that seems to endlessly exploit the resources to rubles in pursuit of shallow comfort and short-lived progress. Mr. Lovins, however, believes that true evolution needs no enhancement- what it truly needs is efficiency.
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An adjunct professor of civil and environmental engineering at Stanford University, Mr. Lovins has embraced more than 50 years of global leadership and innovation in the field of energy conservation. To his credit, he has aptly been nicknamed the ‘Einstein of Energy Efficiency’ with him and his brainchild, the Rocky Mountain Institute working towards the cause of climate change and energy efficiency on the international scale, since a time when fast-tracked development was assigned conscious preferentiality over environmental security and political supremacy undermined the necessity of ecological cooperation. His passion is reflected in not just his work. Back at home in Snowmass, Colorado, Mr. Lovins protects himself from nail-biting winters and harvests tropical fruits without any artificial heating or even the exhaustion of fuel, wood or charcoal. The insulation is sourced from the most efficient source of all- the Sun. The same approach he then applies to the world.
The International Energy Agency (IEA) has predicted solar and wind energy to become primary forms of energy in a future that would generate 90% of its energy demand from renewable alternatives. The transition can be accelerated through what he calls an “integrative, or whole-system, design”, i.e., transforming the energy consumption pattern of a system/entity to higher efficiency by changing the basic design itself. This integrative approach has been adopted by private sector hotshots like Walmart, Tesla and BMW to a productive and fruitful end. Mr. Lovins firmly believes that both developed and developing countries must shift focus to modifying core designs rather than rethinking them on a later stage, saddled with the prediction that innately energy-efficient systems can generate up to one-third savings on energy generated from fossil fuels.
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Having put the solution on the table, the biggest player cannot possibly be neglected- polity. The energy conservator suggests governments work on attaining efficacy with urgent momentum, remove subsidies on purchase of renewables and make conscious efforts to make the process of energy transition all the more hassle-free. As the world order gradually ruptures in the face of the Russia-Ukraine conflict, Mr. Lovins recognises potential of another kind and invariable import- an energy crisis brought up on by one of the world’s largest energy suppliers and the opportunity to present quicker, cheaper and more efficient solutions to climate economics. About Us: Enerlly is an organization rooted in industrial automation that deploys Internet-of-Things (IoT) based controllers and online platforms to create sustainable eco-conscious brands through real-time energy monitoring, energy data analytics, and consultancy Energy Auditors.